I found this yesterday on The Way of the Master website. This evangelistic ministry is led by Ray Comfort and Kirk Cameron. While those who do not hold to penal substitution will not like this list, those of us who do will find it helps with clarity of thought.
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(A few keys for those who don't want people saved in their altar calls)
- Present an unbalanced message. Only let them see the heart-warming part of God’s character. Preach God’s love but leave out His holiness and justice. That way they’ll think He’ll let them into heaven no matter what.
- Don’t mention repentance until they’re repeating a “sinner’s prayer.”
Just get them to say, “I repent of all my sins” while they’re echoing
you. They won’t know what they’re saying and they won’t count the cost.
- Above all else, be dignified. Don’t get heart to heart with the people. They would get something out of what you said.
- Skim over the gospel and push the prayer. Pretend the lost naturally understand what Christ has done for them.
- Preach Jesus as a life enhancer not a life rescuer.
Tell them how Jesus can improve their life but don’t show them Jesus as
the only One who can save them from Hell. People will think if they
reject Him they’re only losing out on a spiritual high.
- Try to please the people instead of convert them. Tell them what they want to hear instead of what they need to hear.
- Compromise the message to speed up the process.
The Christians who have heard it a hundred times before will be pleased
with that. The quicker they get out the quicker they can get to the
restaurant.
- Give them the impression that God is so good He won’t send anyone to hell. Don’t
present the whole counsel of God or they might realize He is so good
that He’ll see to it that justice is served and that all unrepentant
sinners will be punished in the fire that is not quenched.
- Speak to sinners as though they were saints.
They’ll think they’re God’s children instead of the enemies of God
they’ve made themselves into because of their sin. You’ll give them
false assurance and mislead them.
- Don’t mention sin or man’s guilt. Resist
the urge to explain what Christ came to deliver us from. Don’t show
them their need for the Savior. Otherwise it may all make sense.
- Don’t look to the Bible for the substance of your altar call. Only mimic other preachers with large congregations.
- Tell the lost not to feel bad about their sins. That way you will work against the Holy Spirit who’s convicting them
- Whatever you do, never mention Judgment Day. Your audience might take spiritual matters seriously.
- Tell them Jesus is the only way to heaven but don’t explain why. They may think it’s nothing more than fear tactics and leave offended instead of enlightened.
- Confuse the call.
This is a great way to botch up an altar call. Don’t let people know
you’re asking them to commit their life to Christ. Be vague and general
in what you’re saying. Neglect to mention following Christ in your
evangelistic altar calls and say things like, “If you don’t feel you’re
as close to God as possible raise your hand,” “If you feel lonely come
to the front for prayer,” “If you want more of God this is your time,”
and, “If you have struggles and need the answer come down.” Just get
them to raise a hand. That way no one will be able to count the cost
and you’ll even get saints to respond to salvation altar calls, making
the results look more successful.
- Only give them half the story. Tell
them Jesus died to forgive everyone but overlook the fact that they
must personally receive Him to partake of that forgiveness.
- Present the truth as though it isn’t. Be so funny when you share Christ that you belittle the seriousness of the matter.
- Preach forgiveness without repentance. That way no one will know how to be forgiven.
- Be unbiblical. Present repentance and faith as an offer instead of how God does as a command (Acts 17:30).
- Let them think next Sunday is the day of salvation. Don’t make them feel it’s urgent to respond today.
- Never warn of hell. Dangle heaven in front of their nose but rarely mention hell, certainly not as much as Jesus did.
- Only do altar calls inside the church. Never take the gospel where sinners congregate. The lost might get saved.
- Use churchy terms.
Use words like, “saved,” “repent,” and “born again,” without any
explanation. That way your hearers won’t comprehend what you’re saying.
If they can’t understand it, it’s probable they won’t be changed by it.
- Give false assurance of salvation to unsaved Christians.
Assure church folk that they are saved even if they bear no fruit. So
that you don’t offend the unsaved pew warmers never quote 2 Corinthians
13:5: “Examine yourselves as to whether you are in the faith.” You
could lose some financial supporters and have to depend on God.
- Never mention the wrath of God. If you mention it, people might be awakened to flee to Jesus who “saves us from the wrath to come.” ( 1 Thess. 1:10)
- Study how the apostles preached and witnessed and do the opposite. Don’t
explain Jesus’ suffering death on the cross. Otherwise they may think
of running to Him for forgiveness. Don’t speak of His burial or
resurrection or they might realize He is God. Refrain from commenting
about the hundreds of eyewitnesses who saw Jesus after He rose from the
dead. That way they can go on thinking He’s a fairy tale. Overlook talk
of the messianic prophecies Jesus fulfilled or they might realize that
the Bible is true. If they see it’s the truth they may see that
following Christ is the logical decision. And whatever you do, avoid
what the apostles did when it came time to call people to obey the
gospel. Don’t tell them to trust Christ and live for Him. That is too
accurate. If they know how to get saved your altar call will be a
success.
- Put more emphasis on the “sinner’s prayer” then on repentance and faith. Satan
will smile over your departure from Biblical instruction. We are never
taught to use a ‘sinner’s prayer’ throughout the entire Bible. If you
decide to use it and put more emphasis on the technique than on what
we’re commanded to preach: faith and repentance you’ll certainly botch
things up. A ‘sinner’s prayer’ doesn’t equal salvation, only faith in
Christ and repentance toward God do.
- Let Christians think you’re the only one who can do it right. Always
leave the impression that they should only invite friends to church and
never actually witness themselves. It will keep you in business and the
lost unsaved.
- Don’t let the lost know they are.
Disregard subjects like Judgment Day, God’s holiness, man’s sinfulness
and justice. That way the lost can continue to think they’re “good
enough” to get into heaven.
- Rely upon psychological techniques to manipulate people into responding to the altar call. Don’t rely upon the Holy Spirit or they may actually get saved.
- Make sure you’re the main attraction.
Remember the goal in botching up an altar call is for people to leave
and say, “What a wonderful preacher,” instead of, “What a wonderful
Savior.” Draw all possible attention to how great a speaker and person
you are. Otherwise people might see Christ in your preaching and get
saved.
- Don’t focus upon Jesus. Finally, the best way to botch up an altar call is not to preach the gospel. Just get people to lift up a hand and pray a prayer with you. Resist the urge to speak of the only One who could save them.
Adapted from Becoming an Emissary for God by Allen Atzbi


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